CTO · Founder · Product builder
Jimmy Noujaim
CTO at Adalo. Founder. Product builder.
I lead technology at Adalo, build products through Asynk Tech, and explore how AI is changing the way software gets created.
Current
What I'm working on now
My work sits at the intersection of engineering leadership, AI-powered software creation, product strategy, and startup building.
CTO — Adalo
Leading engineering, infrastructure, AI initiatives, and technical strategy at Adalo as the company evolves how software is created.
MoreFounder — Asynk Tech
Building software products, experimenting with new ideas, and helping turn early concepts into real digital businesses.
MoreAreas of interest
Featured work
A few things worth telling stories about
Adalo
CTOHelping shape the next generation of Adalo — its AI-powered creation experience, engineering systems, internal guardrails, infrastructure, and product direction.
PlanMyGrid
Product & EngineeringA visual planning tool for Instagram creators — feed preview, a canvas-based drag-and-drop grid, and a scheduling engine that automates publishing.
Shghilni
Product & EngineeringA multi-sided marketplace connecting service providers with customers — matching, real-time availability, and multi-party transactions built from the ground up.
Writing
Latest writing
I write about the decisions, systems, mistakes, and ideas behind building software and leading technology teams.
A Year of Shipping at Adalo
Deep linking, X-Ray, and Studio looked like three unrelated features. Looking back, they were the same idea told three times.
Jul 18, 2026
Point, Don't Prompt
Why we built Studio so AI hands you an app you can direct on a canvas — not a chat box you have to argue with.
Jul 14, 2026
The Performance Tax Nobody Can See
What building X-Ray taught me about making the hidden cost of no-code decisions visible before users hit the wall.
Jul 24, 2025
Principles
Things I believe
Software should empower creators.
AI should amplify people, not remove ownership.
Simplicity usually scales better than cleverness.
Internal tools deserve production-level care.
Great engineering begins with clear communication.
The best architecture is the one the team understands.
Off the clock
Beyond the work
When I'm not building or writing, I'm usually watching football, planning the next trip, tinkering with a side project, or chasing a better cup of coffee. The mix keeps the work human.
Contact
Let's talk
I enjoy conversations about product, engineering, AI, startups, and building software people genuinely use.